The Power of Gifting
In the fast-paced world of corporate events, the importance of gifting cannot be overstated. A well-chosen gift can create a memorable moment, show your company’s commitment to going the extra mile, and demonstrate your attention to detail. Here are four unique corporate gifting ideas for your next event:
1. Budget-Friendly Gifts: Bougie on a Budget
A simple yet thoughtful gift can go a long way. Many executives are globetrotting from one meeting to another, so why not provide them with a travel-friendly gift that they wouldn’t necessarily buy for themselves? A leather passport wallet with a unique embossment or clever imprint is both practical and nice (and one I personally received from a boss five years ago and still happily use on each and every trip to avoid the usual panic of not instantly spotting where my passport is within my bag).
Wine-loving travelers will flip for a travel wine carrier case. These bags are designed to transport a bottle of wine without any risk of breakage and are great when your event takes place at a winery or an international venue. Or perhaps it’s a small travel kit that includes all the necessities for a safe and healthy trip or conference (e.g., Liquid I.V., Tylenol, snacks, ear plugs, an eye mask, etc.). These can also be a great welcome gift that’s placed in the hotel rooms of guests upon their arrival if you’re hosting a large-scale event.
2. Local Flavor: Gourmet Treats
Gifting something that has local significance can add a unique and memorable touch to your event. Consider offering gourmet cookies from a well-known local bakery, decadent chocolate from a famous chocolatier, or personalized beverages from a nearby craft brewery or winery. For example, attendees at a San Francisco event might receive chocolates from Ghirardelli, Levain cookies in New York City, or Garrett Popcorn in Chicago. These gifts not only showcase local flavors but also support local businesses, creating a positive impact beyond the scope of the event.
3. Sustainable Choices: Eco-Friendly Products
Sustainability is a key consideration for many consumers and companies right now. Eco-friendly gifts like reusable wine glasses, bamboo cutlery sets, or items that are fair trade certified are great options. A recent study published by Roundup.org found that 78% of consumers agree that environmental sustainability is important, that the concept of sustainability appeals to them, and that they want to lead more sustainable lives. Sustainable gifts resonate well with eco-conscious attendees and can help reflect your company's values and commitment to honorable business practices and long-term global and socioeconomic initiatives.
4. Brand-Aligned Gifts: Reflecting Your Ethos
Gifts that tie into your brand name or ethos can create a strong connection with your attendees. For example, if your brand is known for innovation, consider gifting a tech gadget like a portable phone charger or a smart keychain. If your brand focuses on wellness, a branded yoga mat, tea, calming essential oils, candle sets, or trending health food and beverages can be a great choice. Choose a gift that aligns not only with your company's mission and core values, but helps reinforce your brand identity.
The Impact of Corporate Gifting
Including a thoughtful gift at your event sends a powerful message. It shows that you care about the details and are willing to invest in creating a memorable experience for your attendees – beyond just a good meal and free drinks. On the flip side, not including a gift can suggest a lack of attention to detail or customer focus. Even some of the most high-profile events – like the Oscars – include gift bags for their attendees, emphasizing the importance of this gesture and the fact that even some of the most famous and wealthy individuals enjoy a good gift bag.
One callout is that not every gift you give needs to have your logo on it. Instead, come up with a clever tagline or unique design that represents the city or geography of the event venue. When you give a meaningful gift, people will remember where they got it. They don’t need to see your logo front and center to remember the experience they shared with you.
Event gifting is not about buying something that attendees can’t buy themselves. At the end of the day, executives are still people and like many of us appreciate humor and creativity. Clever puns or witty statements on a gift tag can make a simple, everyday item memorable. The key is the thought behind the gift, not its price tag.
Conclusion
Corporate gifting is more than just a gesture; it's an opportunity to create a lasting impression and show your attendees that you value their presence and the fact they took time out of their busy lives to join you. By choosing thoughtful, meaningful gifts, you can enhance the overall experience and strengthen the connections you’ve forged at the event.
Ready to elevate your corporate gifting program and plan a memorable event? Reach out to Andmara Events today and let us help you create unforgettable experiences for your guests.